Authority Sites VS Micro Niche Sites: Which are Better?
There is often a lot of debate among marketers about whether one should build an authority site or go with smaller niche sites that are easier to build. The truth is there is no right or wrong answer here. It all depends on your personal preferences.
One authority site may make hundreds of thousands of dollars a month, while 10 smaller niche sites may make about 7 to 8 thousand dollars a month. Maybe more. Whatever the case, if you target a profitable niche and do what you need to, you will make money with your sites.
The difference between the two types of sites is scale and flexibility.
- Authority sites
Authority sites can cover a lot of sub-niches within the main niche. For example, if you have an authority site on the survival and prepper niche, you’ll be able to cover different topics like self-defense, wilderness survival, prepper equipment and much more.
These sites require a ton of content and if the blog posts are optimized properly, and relevant backlinks are pointing back to site, it will rank for hundreds or even thousands of keywords.
The site will get an avalanche of traffic and make a lot of sales if it’s well-monetized. There’s a lot of room to grow and flexibility when you have an authority site.
Marketers who prefer to focus on just one or two niches will prefer an authority site. Usually, marketers with deeper pockets will be able to pay writers to create top-notch content for their sites. This will accelerate their progress and the growth of their websites.
Beginner marketers may find it daunting to create such huge authority sites and may prefer going with smaller sites.
- Micro-Niche Sites
If you looked at the survival niche and drilled deep, you may discover a niche like self-defense for female preppers. This niche is big enough to monetize, but it’s not as broad as the survival niche.
For some marketers, even such a niche may seem too broad and they may prefer to go into something even smaller such as ‘bug out bags for preppers’. This is a perfect example of a micro-niche site.
All the posts on the blog will be about bug out bags and how to buy them and pack them and so on. Since the blog is so targeted, many of the long-term keywords, also known as ‘low hanging fruit’ will rank and the small sites will get traffic.
Marketers who prefer variety and get bored easily, may choose to go with micro-niche sites. After 2 months of creating a small site with a hundred or so posts, they may suddenly decide to create a new site on salt water aquariums or something unrelated.
If they’re bogged down with an authority site, it can become overwhelming and they may lose interest in the site. It all depends on the marketer’s personality.
One important point to note is that when you’re purchasing a domain name, make it generic. In this example, we could go with PreparedWomen.com or something that gives an idea of what the site is about.
By doing this, in future if you wish to turn the site into an authority site that covers other prepper related topics for women, the domain will not constrain you.
To conclude, which way you decide to go is up to you and depends on your personality, budget and even the size of a niche. There is no right or wrong answer. There are marketers who have both types of sites and they’re very successful.
You’re not limited after deciding. If you only have micro sites and decide to build an authority site, go ahead and build one.
If you do it correctly, you’ll be making money from both the authority and the niche site. What matters is that you get started. Start today.
Until Next Time
Dominus Owen Markham
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