Spooky Truth About Traffic – It’s Called The Web For A Reason
I am going to assume that because you are reading this, you understand that whatever you promote online, whatever product or service and in whatever niche, you are aware that you need traffic.
The classic sales cliche “The Money Is In The List” (meaning a list of people you already know may have an interest in what you or selling or like what you are selling….an example may well be your current following on a social media platform, people who know, like and trust you), both in the on and off line business world, is of course correct, however you will never get a list if you do not have traffic. That traffic needs to be targeted, not just vanity clicks borne from bot programs but actual REAL HUMAN eyeballs.
The Web is exactly that, a massive network of connections, ever growing in size and complexity.
You put your nice shiny new website/blog out there and expect people to find you……you’re out on the very very edge of that web and you need to be plucking on the threads to send out a message to the hub of the web to let it know you exist.
Well I know people that think that if they give out the domain/url to people, that’s it you have traffic. And yes you MAY get those people taking a glance at your site and get a handful of visits.
Much like the arachnids lair, it is pretty much a living organism, its own eco system and to even hope of attracting the “spiders” (search engine/people) attention, you need to be plucking hard on those threads.
So, what are we talking about?
ACTIVITY & AUTHORITY
Having a website comes with a level of responsibility, you need it maintaining, of course, but it also needs to be evolving, all the time, showcasing your offer, having new and attractive titbits for search engines and people to be enticed to out on the edge of the web.
You need to create connections through the threads of the web, connections with those in a similar niche and with higher authority.
Well if you pluck the thread (put up a new post/product) you want that to echo out across the web…..you are on the outer edge so you need stepping stones….you need to spread your own web out and intertwine it with already active areas, thus you will gradually be recognised as existing in the vast digital network.
So How Do We Do This?
Firstly you need to understand this is a neverending task…..yup you, or someone always needs to be attending to sending signals out about YOU. The reason is that you may do a fantastic job of marketing and gain some targeted interest, but if you then leave it, there is ALWAYS someone else doing either the same or perhaps a little more and they will gain ground on you and push you further onto the outer edge.
I am going to list the things you need to be doing, and if you want to be the biggest spider pulling in the most flies (leads/sales) then you need to be doing one or all as much as possible:
- SEO (Search Engine Optimisation – Ensure your website is being seen, that when you pluck a thread its actually going to be picked up and seen as relevant – keywords/keyphrases/H1…H3/Meta Descriptions etc)
- CONTENT (Create a quality presentation of what your offer is in words, images, videos and yes even sound – you need to update and add quality content to your site as often as possible)
- BACKLINKS (Connect to others, preferably those of high authority and within your niche, connect to hubs/groups that are within your niche, PUT YOUR LINKS IN and yes reference back to authority sites/groups/links)
- SOCIAL MEDIA (Now I know there are plenty of people out there that are to some extent distrusting of social media platforms, but you have to view them, for the purpose of business, that they are a valuable marketing tool. Set up as many social media accounts as you feel you can manage, brand with your business look and niche, again nestle up alongside authority “players”, niche groups, business networks, advertising networks….be ACTIVE within these platforms, dont just spam them, take time to look at whats being said, what media formats are being used, look for tips, OFFER TIPS and HELP people…..yup….be NICE)
So, now, if you can do all of the above, ongoing, your lead plucking on the web threads will start to spread out, be picked up by search engines and other spiders, some who will want to steal your prey, make no mistake on that, but also those who may become allies and assist in your online growth.
This, believe it or not is the tip of the iceberg, please dont be deterred, but these are all a MUST DO……then you will start to see relevant traffic and the increased possibilities of increased sales.
Well, if you’re still reading there is a good chance you have found value in the content, and perhaps it has even raised some questions, maybe some of it confuses you and you dont know what to do next or how to do it?
If you have questions, If you need help, If you’re looking for resources to help get your message out there in an ethical way, feel free to contact me, it literally costs nothing to message me and I am happy to help and advise at ANY level of understanding.
I offer genuine advice and low cost services in order to get you seen and heard no matter what your understanding of the terms outlined above.