Lesson 1. What Drives Repeat Visitors to Your Site?
Traffic is the lifeblood of your business. Without it you will
struggle to generate sales, commissions and ad revenue. Although
it’s easy to see traffic as just a bunch of numbers on the
screen, you must remember that every traffic hit is a person who
has come to your site because they get value from it. In this
lesson we’ll look at 11 factors that make your website
attractive for visitors.
1. High-Quality Content.
We have all read that “Content Is The Thing” according to
Michael Dean of Kittyfeet.com. We have not set-up our website to
just fill-it with endless links of your favorites but we’re
there to discuss what can we contribute to the web. Fill it with
regularly-updated quality content and they’ll return asking for
2. Ease Of Use.
We have all heard of “user-friendly” computers and softwares.
Why not do the same to our web site. Provide a navigation bar
that’s easy (and fun) to use forgetting the fancy stuff.
3. Quick To Download.
Assume your web site is going to be viewed by the oldest
browser, slowest modem and limited number of palettes.
There are several online services that will check your PageSpeed.
4. Updated Frequently.
You have prepared high-quality content but the problem is you
only update it once a year. Set a realistic goal first that at
the least you’ll bring new content to it once a month and then
increase the frequency.
5. Rewards, Contest and Incentives.
Make sure your visitors enjoy a very “rewarding” visit to your
site and expect them to return or just remind them to grab their
prize, reward or a mention of their name in your monthly
newsletter. They’ll sure return. Contest is one great idea.
6. Favorite Brands.
We all know zdnet.com is the site for free downloads, cnn.com
for up-to-the-minute customizable news. Why not link to them? Do
you know that zdnet.com offers link partnership? (I don’t get
money from this one, folks :-)) I know a site that just updates
their visitors on what’s happening to over 200 branded ezines
and you know what visitors like it and return.
7. Cutting-edge Technology.
The use of high end software, services and systems to promote your site.
I know not everyone can buy into this category but I’m sure there are
lots of low to medium priced services out there to simplify the task.
So do your research and grab one!
Online game sites are becoming famous nowadays. Visitors too
need sometime to play online. Give what they need and they’ll
ask you for more.
9. Purchasing Capabilities.
Web surfers also shop around and they’re looking for convenience
on how to do it. Be the first one to do it for them. Add a
shopping cart of some sort to your web site and it would be
better if you can accept credit cards online.
10. Chat and BBS.
Message Board or interactive forums replaces BBS (bulletin board
system) nowadays. Connect FB Messenger or link out to WhatsApp.
Even I have Messenger one on my web site (just to make
sure) and I’m amazed at the number of visitors from around the
globe who post on it. Just make sure you get their email addie
so you can reply.
11. Freebies, Jokes and Quotes.
I don’t know about this but I’ve received return visits on this
one. I even got a search engine for jokes on my site and people
return just to read jokes. These same people who spent
considerable amount of money reading jokes and quotes will soon
ask for a price quote.
You know studies have shown that it takes 4 to 5 visits for a
person before he sets his eyes on what you can offer. A simple
element (but it’s not included on the 11 elements I’ve
mentioned) is just to place a text on your web site (bold
letters, not caps) saying “Please bookmark this site” can go a
long, long way.
To Your Success,
Dominus Owen Markham