7 Tips to Get the Most Out of Your Marketing Blog
Starting a blog can be fun and very profitable, if you know what you’re doing. The concept of a blog is simple. It’s just a place where people in your niche visit to get information and value.
The more up-to-date your blog is, the more repeat visitors you’ll have… and the better your content is, the higher your retention rate will be. The internet is a noisy place and these days many people have the attention span of a housefly.
Keeping them on your blog will require some effort on your part and a few tips too.
- Build a list
Have an opt in form on your blog that will allow visitors to sign up for a freebie or something of value that they can use. Their email address will be added to your autoresponder and you’ll be able to contact them at regular intervals to mention about your latest posts or offers that you think they’d love.
- Ask for suggestions
Your blog can be like a community. Make a post asking your reader what topics they’d like you to cover. You can even email your list and ask them to reply you with suggestions.
These suggestions will be exactly what your audience is looking for and you just need to write blog posts on topics that were mentioned. You can be sure that the content will be relevant and caters to your niche accurately.
- Monetize it
You may wish to add advertising from platforms like Google AdSense or Taboola or any of the other ad platforms that will share the ad revenue with you. This will earn you an income, and cover the costs of running the blog.
Any extra money over and above your costs will be pure profit. You could also promote affiliate products and earn heftier commissions. Generally, affiliate commissions will exceed whatever you could earn from advertising.
You’ll have to decide which option to go with, or if you want to use both.
- Sell your own products
This is without a doubt the most profitable option of the lot. Selling digital products will earn you the most profit because of the low cost of delivery. If you’re selling tangible items like print-on-demand t-shirts, mugs, caps, etc. these can make you money too.
You could always recruit affiliates to promote your products too. Split the sale with them and make more revenue from your affiliates’ efforts.
- Have interesting titles
The titles of your blog post must be attention-grabbing. As much as people moan about clickbait, these types of titles still get the clicks. So, make your titles interesting enough to get the clicks… and your content valuable enough to keep them hooked.
- Use guest posts
You could also use guest posts from other content creators on your blog. Many excellent writers would willingly write a blog post for you in exchange for a link back to their site. This will save you time and effort and you’ll not need to write as many blog posts.
- Inject your personality
You are the face of your blog. Inject your personality into it. People follow other people. Humanize your blog. Share stories, photos, jokes, anecdotes and so on. This will keep your blog lively and interesting.
Follow these 7 points and your blog will be THE place to hang out for many people. You’ll build authority and have a loyal following. That’s exactly what you want.
Dominus Owen Markham